Experiential Marketing Coordinator

Oakland Athletics

Full Time
Oakland Athletics
Oakland, CA

Job Details

Experiential Marketing Coordinator

Department: Marketing   

Reports to: Director of Customer Acquisition  

Job Classification: Exempt

City/State: Oakland, CA       
                    

Description:

The Oakland Athletics are currently seeking a Full-Time Experiential Marketing Coordinator. This position will report directly to the Director of Customer Acquisition. This position is responsible for planning and executing grassroots, local and community-oriented marketing executions for the Oakland Athletics within the Bay area.   The candidate should have experience working on successful consumer-focused integrated marketing events at either the client or agency level.

Responsibilities:

  • Serve as coordinator of out-of-stadium marketing efforts, tasked with carrying out key initiatives designed to grow the fan base and build brand loyalty for the Oakland Athletics
  • Assist in developing local marketing initiatives, programs and events that are relevant and impactful

  • Supervise experience marketing team in executing local events

  • Conduct research and interface with local and regional businesses, trends and events in which the A’s can participate to grow its brand 

  • Develop event execution plans from start to finish including management of timelines, budgets, venues, hosts, partners, recapping, and more 

  • Participation at internal meetings to articulate program details and storytelling for marketing team 

  • Coordinate and manage in-stadium events, when necessary

  • Maintain constant knowledge of industry news, current trends and integrated marketing strategies, events and stunts 

  • Perform other duties as assigned

Qualifications/Requirements:

  • Minimum 2 years grassroots marketing experience and 1-2 years supervisory experience in a promotional capacity

  • Strong understanding of Major League Baseball and sports culture

  • Ability to cultivate team environment

  • Exceptional communication skills, including presenting and training abilities

  • Strong planning and project management competencies

  • Experience working with multiple teams and all aspects of a program 

  • Ability to multi-task and prioritize multiple projects at once 

  • Ability to travel, as needed 

  • Bachelor’s degree or equivalent experience

 

The Oakland A’s are an Equal Opportunity Employer

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