Sr. Manager, Special Events & Promotions

Kansas City Royals

Full Time
Kansas City Royals
Kansas City, MO

Job Details

Job Summary:

As part of the Marketing Department, this position is responsible for the development, management and execution of all team special events and promotions to drive attendance and revenue while enhancing the team brand and image. In addition, the position collaborates with Corporate Partnerships and Ticket Sales to develop new programs and initiatives to grow the respective department’s opportunities and revenue. The position also assists with overall marketing and advertising efforts.  Hours vary but attendance required during all marketing led game day events and promotions, including applicable weekends and holidays.


  • Develop annual promotional calendar to strategically plot and execute all gate giveaways, special events, theme ticket packages and MLB initiatives
  • Direct the planning and spending of annual Special Events & Promotions budgets
  • Utilize a combination of best practices, research, and innovation to determine optimal season-long promotional item (giveaway) mix
  • Manage special events and ballpark themes, including programming, vendor management, promotional plans, logistics and overall event execution
  • Build new programs and theme events to general additional ticket sales and create/expand corporate partnership opportunities
  • Manage competitive bidding/RFQ process to maximize annual budgets and procure all premium items for gate giveaways, theme ticket packages, gifts and other internal department needs
  • Coordinate annual vendor partner agreements with Corporate Partnership Services Manager to maximize vendor relationships
  • Manage all premium item projects, including ideation, design, compliance, safety testing, delivery and coordination with facility operations item on item distribution
  • Program and manage pre-game concourse entertainment, including select Corporate Partnership activations
  • Oversee Blue Crew Kids Club program development and membership services
  • Prepare plans for all Postseason pre-game concourse entertainment, activities and giveaways, and assist with various other Postseason duties, as needed
  • Work closely with Creative Services Manager to design premium items and branding pieces, create and edit print materials and ensure brand standards are constantly upheld
  • Maintain relationship with radio and TV partners to achieve maximum exposure for Royals events and promotions
  • Coordinate as needed with Advertising Agency partner to further coordinate internal promotional plans aligned with giveaways, theme tickets programs and special events
  • Position has one full-time direct report, the Marketing Coordinator, and also supervises seasonal interns and event volunteers 


  • Bachelor's degree in marketing or related field
  • Proven ability to work in a team-oriented and collaborative approach
  • 2+ years prior experience advertising, sports or entertainment marketing
  • Strong organizational, written and verbal communication skills
  • Ability to multi-task and meet tight deadlines
  • Able to work flexible hours to include holidays, weekends & evenings in addition to normal business hours





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